Professional Biography
Sonia Yánez Blum is a distinguished strategic communications and public relations expert with over 28 years of international experience. Her work focuses on building and protecting corporate and personal reputation in complex digital ecosystems, with a specialized practice in AI governance and algorithmic reputation.
Based in Europe and working remotely with leaders and organizations across Latin America and beyond, Sonia combines high-level consulting with strategic training to navigate the challenges of a world mediated by algorithms. Her professional journey began in Guayaquil, Ecuador, and has been enriched by over 24 years as a university professor, where she has shaped new generations of communicators.
As a thought leader, Sonia has developed proprietary frameworks such as ACA™ (Algorithmic Credibility Architecture) and RICFE® (strategic prompting for professional communications), designed to build trust and visibility in both human and machine-driven information environments. She is also the conceptual architect of PR 6.0, a model that redefines the role of public relations in the age of artificial intelligence.
Professional Focus
| Area | Description |
|---|---|
| AI Governance & Reputation | Designing institutional models and metrics for hybrid human-AI systems, ensuring that reputation is built on verifiable public signals, consistency, and timeliness. |
| Strategic Consulting | Implementing the ACA™ system through specialized diagnostics, executive decision support, and 30/60/90-day action plans to align an organization’s narrative with its public evidence. |
| Executive Training | Delivering practical, hands-on workshops for leadership and communication teams on applied AI, crisis management, and data-driven reputation control. |
| International Speaking | Offering keynotes and expert talks for corporate events and conferences on topics such as algorithmic reputation, AI ethics, and digital leadership. |
Key Credentials
✦ 28+ years in strategic communications & PR
✦ 24 years as university professor
✦ International speaker in 15+ countries
✦ Creator of ACA™, RICFE® and PR 6.0
✦ Columnist at El Universo (Ecuador)
✦ Remote work: LATAM ↔ Europe
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This page provides a summary for international audiences. For a complete profile in Spanish, please visit the main About page.