Researcher in Algorithmic Reputation & Public Relations
I study how generative AI systems build, distribute, and rank the credibility of people and organizations — and what communication professionals can do about it.
28 years of international experience in public relations and strategic communication. University professor for 23 years. Columnist at El Universo (Ecuador). Ranked #2 in Top 5 PR LATAM — Marketeros 2024. ORCID: 0000-0002-6695-8129.
The ACA Framework™
The Marco de Autoridad y Credibilidad Algorítmica (ACA™) is the first strategic system in Spanish for managing reputation in AI systems. Four axes — Traceability, Coherence, Depth, and Currency — measured by ACA-Score™ v2, validated with 130 communication professionals. DOI: 10.5281/zenodo.19035939
Research Areas
- Algorithmic reputation and generative AI systems
- Generative Engine Optimization (GEO) for public relations
- AI literacy for communication professionals
- Ethical frameworks for AI in strategic communication (EU AI Act, UNESCO)
Academic Publications
- ACA Framework™ — Marco de Autoridad y Credibilidad Algorítmica (DOI: 10.5281/zenodo.20430991)
- Algorithmic Reputation in the Era of Generative AI (DOI: 10.5281/zenodo.20410739)
- ACA-Score™ v2 — Measurement Instrument (DOI: 10.5281/zenodo.19035939)
- IACOM Paper (DOI: 10.5281/zenodo.18802347)
- RICFE® — Strategic Prompting Framework (DOI: 10.5281/zenodo.19388591)
Services
Blum Digital PR — Strategic AI-era PR consultancy. blumdigitalpr.com
Academia ARP — Training in public relations with AI. academiaderelacionespublicas.com
Based in Austria. Working internationally. → Contact | LinkedIn